Interesting Things You Probably Didn't Know About Google's Algorithm
Google had set out to organize the world’s information and make it universally accessible and useful. The basic Google algorithm helps accomplish the goal. It is used for each search conducted on the site and it also helps personalize the data according to the searcher. Google has its algorithm to determine what pages should appear on the first page of search results. It’s okay if you do not want to dig deeper into the technicalities, but there’s no harm in knowing some interesting facts about Google’s algorithm. Whether you are an SEO services company or merely pursuing an SEO training course, here are five interesting things to know about the search giant and its algorithm.
Google has the most extensive index of websites in the world. Google has an index with more than 3 billion websites. Printing of this index could require a 130 miles high stack of paper. Google searches through all these websites in less than half a second which shows the importance of SEO. An important fact about Google that people do not know is that the original name of Google was Backrub. The company later wanted to change the name which is when the name ‘Google’ was born. The truth behind which is that Google is a misspelling of the word: Google, the mathematical term for a one with hundred zeros. It reflects the company’s mission to make as much information possible accessible to the world. In this article we are listing down some interesting facts about the Google algorithm that will surprise your knowledge.
1. Google algorithms are changed almost 500 times per year The search optimization group of Google named ‘Moz’ makes these changes or improvements for Google for every time whenever required. It digs out 500-600 improvements every year, from which some of them are so minor that they go unnoticed unless you keep a right eye on them. The changes in algorithms in these recent years have increased rapidly because of the growing number of users that makes it difficult to maintain proper data needs of people. The algorithms are updated so that they can work better with the users of mobile networks. 2. The main goal of the algorithm is to provide an excellent user experience Google makes sure that the user gets the best quality search results. For which, the first and foremost thing is to delete or pass through the spam content, which is why on every page there are more search results than the advertisements. With excellent results they provide, Google aims to increase user experience towards a greater perspective. 3. Google PageRank plays an important role PageRank provides priority to the pages by deciding how relevant the data is to the query or the search done by using algorithms, that’s how the order of the search result is decoded and displayed. 4. PageRank was named after Larry Page The name “PageRank” is assigned to the technology that helps Google rank page. It seems fairly intuitive to people as PageRank helps Google rank pages, but the undiscovered truth is that it has been named after one of Google’s co-founders, Larry Page. 5. The Google dance The Google Dance is the fluctuation in position that occurs when the Google algorithm re-organises the rankings. This was a term used for referring to sudden changes in SERP rankings. 6. Irrelevant data and noise dismissal by algorithms Google algorithms have been designed and updated to dismiss unrelated data that comes under search or the mistyping errors by users. This also includes identifying the misspelled words by the words nearly similar to them. Invoice searches of the irrelevant sound or voice other than users sometimes make the search difficult. Hence, algorithms work on the dismissal of those irrelevant voices too by focusing on the single or the most precise and loud voice recorded by the device. 7. Algorithms Take into Account Image Search Because Google wants to provide the best content to its users, including images; it takes into account image search in its algorithms. With the ever-increasing numbers of visual searchers, companies that want to rank top should ensure they provide high quality, unique and SEO friendly images on their websites because they will appear on SERPs. The algorithms are even smart enough to detect various elements and objects within an image. 8. The Human Touch & Human Intervention It would be wrong to assume that Google is 100% dependent on technology for determining the quality and efficiency of the search engine. There is clear evidence of the human touch. Google is known to have hired human specialists or evaluators for assessing the quality and efficiency of results for several searches. The search experts follow some specific guidelines to do the same. Digital marketing specialists explore these useful guidelines for discovering essential elements for maintaining search quality. Google Algorithms do not merely read the specific web page content before deciding if it is the wanted data and actually answers the user’s query, but they actually check how recently the information has been posted and whether there is any possibility of it being spam. Google Algorithm also focuses on the location to check whether it seems to be relevant to the searcher. Algorithms are fun. However, with such a colourful history behind it, there is undoubtedly more to dig out. Search Engine Optimization companies in India have by far excelled in studying Google and its algorithms, which is why SEO services in India are unbeatable.